Wirral's Conservative Councillors have welcomed a cash boost of almost £60,000 to clean up shopping areas and high streets around the Borough, as part of a new Government initiative to improve local high streets.
The money can be used to buy tools such as litter pickers and brushes, as well as providing training for residents on how to remove graffiti or tackle fly-tipping.
The release of the funding coincides with High Street Saturday, a new national campaign day to celebrate the place of the high street at the heart of communities across the country.
Conservative Councillors and candidates, including Emma Sellman, candidate for Upton & Woodchurch seen above, are out speaking to local people and visiting businesses and encouraging people to pledge to shop locally.
Conservative Councillors will also be asking the Borough's Labour Cabinet about making good use of the Future High Streets Fund – a £675 million pot of money to help local areas modernise their high streets and town centres - at the Council meeting on Monday.
Wirral's high streets have long been a place to bring communities together, a place for local people to access vital services and a place for businesses to thrive. But it is becoming harder for small businesses and shops to compete with out-of-town shopping centres and online retailers.
Here in Wirral, Labour's attempts to extend car parking charges to shopping areas and the recent attempt to use Kingdom to enforce trade waste contracts caused controversy and dismay among many of our local traders.
• Relaxed planning rules to support new homes on the high street, transforming them into community hubs where people work, live and shop.